Unrivaled Announces Miller Lite as its Official Beer Partner Ahead of the League's Inaugural Season

MIAMI (December 17, 2024) – Today, professional women’s basketball league Unrivaled announced a multiyear partnership with Miller Lite, making it the league’s official beer partner ahead of the 2025 season.

In a deal orchestrated by Horizon Sports & Entertainment, Miller Lite will have a presence across all Unrivaled games, which will be played at the league’s state-of-the-art facility in Miami, Florida. Miller Lite branding will also be featured in on-court signage.

“Miller Lite is an iconic American beer with an unmatched legacy founded in tradition, quality, and commitment,” said Unrivaled President Alex Bazzell. “As a new league looking to establish its own legacy, we are incredibly excited to partner with Miller Lite and celebrate our biggest moments with their beverage.”

“Miller Lite has been synonymous with sports since the brand first launched in 1975,” said Mara Schaefer, senior director of marketing for Miller Lite at Molson Coors. “We are so excited to partner with Unrivaled for its inaugural season and write the next chapter of that story both on and off the court.”

Miller Lite joins a growing list of major sponsorships announced by Unrivaled in recent months, including Ally Financial as the league’s official banking and founding partner; TNT Sports as the exclusive media rights partner; State Farm® as the league’s home and auto insurance sponsor; Ticketmaster as Unrivaled’s official ticketing partner; Wilson as the official game ball manufacturer; Under Armour as the official uniform partner and performance outfitter; and Mediapro North America as the production and hosting partner. Follow unrivaled.basketball and @UnrivaledBasketball for news and announcements ahead of the debut season.